CHOICES FLOORING: 2015 AWARDS FOR MARKETING EXCELLENCE FINALIST
Australia’s most progressive flooring retailer, Choices Flooring is proud to announce they are one of five finalists in the ‘Brand Revitalisation’ category at the 2015 Awards for Marketing Excellence.
The Annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices.
Since making the change from Carpet Choice to Choices Flooring in 2011, Choices Flooring has heavily invested in all aspects of their business to ensure they stay true to their customer promise.
Whilst there is no denying carpet is still the cornerstone product of the Choices Flooring range, the diversity of alternative product types, colours, textures and styles meant Choices Flooring needed to make a significant change to the brand promise to keep pace with their target market’s needs.
To achieve this, the Choices Flooring brand was teamed with a strong positioning statement to capture our core value and consumer promise –the floor you’ve been searching for.
The 2015 Awards for Marketing Excellence will be held in Melbourne on Thursday 22nd October 2015.