FOUR MORE STORES UNDERGO THE CHOICES FLOORING STORE EVOLUTION
Transforming the Australian retail flooring experience as we know it, Choices Flooring continues to expand the amount of showrooms undergoing their innovative Store Evolution program, with Choices Flooring Rutherford (NSW), Choices Flooring St Leonards (NSW), Choices Flooring Shepparton (VIC) and Choices Flooring Eastwood (SA) completing the state-of-the-art refit.
Choices Flooring Eastwood owners, Suzy and Attila Keszler, decided to move from their showroom in Hyde Park to Eastwood to allow further growth of their business. “We believe the changes we are making to our store will help us exceed customers expectations. Our new showroom will be an inspiring and creative destination for our customers and will certainly be a talking-point within the Adelaide flooring industry.’’ said Suzy.
Choices Flooring’s Store Evolution Program aims to provide an unparalleled in-store experience. This is demonstrated by the showroom layout, inspiring product displays and industry leading technology of the Inspiration Station, which allows consumers to visualise over 2,000 different flooring options in their own room images.
The team at Choices Flooring Rutherford have already received great feedback from customers about the Inspiration Station on how easy it is to use and how it brings just that little bit more to the customer’s in-store experience.
Choices Flooring St Leonards is the newest Member of the group. Kathryn House and Adrian Murphy said joining the Choices Flooring family was an easy decision for them. “We love being a part of a co-operative that is so focused on innovation – the Inspiration Station being just one example,” said Adrian.
Choices Flooring Shepparton owner, Annette Ellis has been with Choices Flooring for over 10 years and made the decision to undergo the Store Evolution program in September 2015. “One day I was looking out into the showroom and I just did not feel inspired, and thought to myself, if I am not feeling inspired, then my customers probably aren’t either. Since undergoing the Store Evolution Program, I am confident that our showroom is now the most comprehensive and inspiring showroom in the Goulburn Valley.’’
With 12 stores completing the Store Evolution within eight months, and many more lining up, Choices Flooring Central Office have indicated that there is a packed schedule for the next 12 months, as they continue to transform the flooring retail experience as we know it.