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Contact us today! +61 3 9850 9311

enquiries@newfurn.com.au
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  • About Us
    • History
    • Board of Directors
    • Executive Team
    • Industry Change
  • Our Brands
    • Choices Flooring Australia
    • Choices Flooring NZ
    • Style Flooring & Interiors
    • Join Choices Flooring Australia
    • Newfurn Training Academy
    • Magic Carpet Ride
  • Our Strengths
    • Retail
    • Training
    • Product
    • Marketing
    • Digital
    • Commercial
  • News
  • Contact us
  • _______________________________________
    Australia’s most progressive
    retail floor coverings group

At Newfurn, we have been servicing Australians in flooring and home furnishings since 1959.

Like many modern day success stories, Newfurn can be traced back to humble beginnings.

In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.

As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed. Over thirty years in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to include more than 143 stores across Australia.

Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

In 2011, Newfurn acquired a collection of premium retail stores specialising in wool carpets.

Collectively known as WoolSet, these 20 independent stores are located throughout Victoria, Western Australia, New South Wales and Tasmania.

Newfurn was recently ranked the 62nd largest private company by BRW (largest in Floor Retailing) within Australia at a value of over $500million.

To find out more about Newfurn, click each section below

Industry Change

Industry Change

23 Sep 2015
Retail Strength

Retail Strength

2 Apr 2014
Product Exclusivity

Product Exclusivity

2 Apr 2014
Marketing

Marketing

2 Apr 2014
Training

Training

2 Jun 2015
Digital

Digital

2 Apr 2014
Commercial

Commercial

2 Jun 2015
Contact Us

Contact Us

1 Jun 2015

Contact Us Today!

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  • Newfurn Floor Coverings Ltd
  • 22-24 Manningham Road West, Bulleen VIC 3105 Australia
  • +61 3 9850 9311
  • enquiries@newfurn.com.au
Newfurn
© Newfurn Floor Coverings Ltd.