Welcome to the digital evolution
Over the past few years digital has dramatically changed the Australian retail environment; linking consumers, devices and data for smarter shopping experiences. From the high street to online, in-store to mobile applications.
The speed with which new technologies are being adopted by consumers is breathtaking.
Influencing over 90% of retail sales, digital has the potential to revolutionise the flooring industry and transform how retailers operate and connect with consumers. It can also improve operations, streamline processes and create greater efficiencies.
When effectively utilised, digital enriches the in-store experience by tailoring products to consumers’ personal requirements. It also supports sales and enhances brand connection by creating meaningful experiences that move consumers from transacting to conversing with brands.
Our greater goal is to build even more cohesive and supportive relationships between our member retailers, suppliers, commercial partners and most importantly our customers.
Today’s consumer is always connected. Enabling consumers to research products and fulfil their needs is a challenge many retailers now face. ‛Me-tailing’ (where retailers offer personalised products and interactions) puts the consumer at the heart of the retail experience.
At Newfurn, we’ve emerged out of this changing landscape with the introduction of our Choices Flooring store evolution.
Since its introduction in 2013, our member retailers are evolving their stores with the introduction of new displays, a streamlined product approach and adoption of in-store technology.
The in-store technology we refer to is the Inspiration Station. The Inspiration Station has been developed to not only provide value to our consumers while supporting the sales process, but to also actively engage consumers in their journey to find the floor they’ve been searching for.