Our People – We recognise, above all else, that our success only comes from our members success, which is achieved through cooperative teamwork, holding ourselves accountable, accepting responsibility, leading by example and recognising outstanding performance.

Our Performance – We focus on delivering exceptional service and support to members, by setting industry leading standards, which will strengthen the viability, growth and leadership of the work, whilst adapting to the new challenges and opportunities.   

Our Partners – We foster, sustain and grow our business partnerships for mutual benefit by seeking new, innovative and positive strategies that are best practice, accepting no less of ourselves.

 Our Members – We passionately encourage and stimulate every member to grow their business by providing education, skills and tools; inspiring them to deliver an outstanding customer experience.